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AI Search Strategy

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Technical · Mar 2026 · 7 min read

The 42% Invisible Problem: Why AI Can't Read Your JavaScript

If your site relies on JavaScript to render content, AI crawlers may never see it. Here's exactly what's broken and how to fix it.

A
Arjun Mehta
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Strategy · Mar 2026 · 6 min read

SEO vs. AEO: What Actually Changed in 2025?

SEO isn't dead. But it's no longer enough. Here's the precise difference between the two disciplines and which one you should prioritise right now.

S
Sarah Mitchell
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Technical · Mar 2026 · 5 min read

What Is a Query Fanout? The Hidden Layer Driving AI Answers

When you ask ChatGPT a question, it generates a dozen background queries before giving you an answer. The brands that understand this win.

P
Priya Sharma
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Strategy · Mar 2026 · 6 min read

How to Optimise Your Pricing Page for Perplexity

Your pricing page is one of the highest-intent pages on your site. Here's how to make AI cite it when buyers ask comparison questions.

D
Daniel Fischer
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Data & Research · Mar 2026 · 5 min read

Share of Voice vs. Position: The Metrics That Actually Matter in AI Search

Ranking first in Google is a known game. AI search has different rules — and different winners. Here's the new scorecard.

K
Kavita Nair
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Technical · Mar 2026 · 5 min read

llms.txt: What It Actually Does (and What It Doesn't)

llms.txt was supposed to change AI visibility. Here's an honest breakdown of what it does, what it doesn't, and what to do instead.

J
James O'Connor
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AI Visibility Tactics

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Technical · Mar 2026 · 5 min read

What Is a Query Fanout? The Hidden Layer Driving AI Answers

When you ask ChatGPT a question, it generates a dozen background queries before giving you an answer. The brands that understand this win.

P
Priya Sharma
Read Article
Strategy · Mar 2026 · 6 min read

How to Optimise Your Pricing Page for Perplexity

Your pricing page is one of the highest-intent pages on your site. Here's how to make AI cite it when buyers ask comparison questions.

D
Daniel Fischer
Read Article
Data & Research · Mar 2026 · 5 min read

Share of Voice vs. Position: The Metrics That Actually Matter in AI Search

Ranking first in Google is a known game. AI search has different rules — and different winners. Here's the new scorecard.

K
Kavita Nair
Read Article
Technical · Mar 2026 · 5 min read

llms.txt: What It Actually Does (and What It Doesn't)

llms.txt was supposed to change AI visibility. Here's an honest breakdown of what it does, what it doesn't, and what to do instead.

J
James O'Connor
Read Article
Strategy · Mar 2026 · 7 min read

The 7 Content Formats AI Models Cite Most — and How to Write Them

Not all content earns citations. AI models consistently favour specific structures. Here's what they are and how to build them.

R
Rohan Kapoor
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Data & Research · Mar 2026 · 6 min read

How AI Identifies Your Leads: The De-Anonymisation Window

When a buyer asks ChatGPT about your product and then visits your site, they don't fill out a form. Here's how Hema finds out who they are anyway.

E
Elena Torres
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AI VISIBILITY SCORE38Industry average: 61
ChatGPTChatGPT
Not ranking
PerplexityPerplexity
Position #6
GeminiGemini
Not found
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Technical AEO

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Data & Research · Mar 2026 · 5 min read

Share of Voice vs. Position: The Metrics That Actually Matter in AI Search

Ranking first in Google is a known game. AI search has different rules — and different winners. Here's the new scorecard.

K
Kavita Nair
Read Article
Technical · Mar 2026 · 5 min read

llms.txt: What It Actually Does (and What It Doesn't)

llms.txt was supposed to change AI visibility. Here's an honest breakdown of what it does, what it doesn't, and what to do instead.

J
James O'Connor
Read Article
Strategy · Mar 2026 · 7 min read

The 7 Content Formats AI Models Cite Most — and How to Write Them

Not all content earns citations. AI models consistently favour specific structures. Here's what they are and how to build them.

R
Rohan Kapoor
Read Article
Data & Research · Mar 2026 · 6 min read

How AI Identifies Your Leads: The De-Anonymisation Window

When a buyer asks ChatGPT about your product and then visits your site, they don't fill out a form. Here's how Hema finds out who they are anyway.

E
Elena Torres
Read Article
AEO Strategy · Jan 2026 · 8 min read

What Is Query Fanout — and Why It's the Most Underrated AEO Metric

AI branches every prompt into 5 follow-up questions. Hema captures all of them. Here's how to use the data.

H
Hema Team
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Content Strategy · Feb 2026 · 10 min read

The AEO Content Brief: The Exact Structure That Gets Articles Cited by AI

It's not keyword density. It's schema, FAQ depth, and information architecture. The exact brief we use.

H
Hema Team
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Data & Trends

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Frequently Asked Questions

Hema monitors 8 platforms: ChatGPT, Google Gemini, Perplexity, Grok, DeepSeek, Microsoft Copilot, Claude, and Google AI Overviews. Platform availability varies by plan — the Go plan covers ChatGPT and Google AI Overview, Pro adds Gemini, Perplexity, Claude, and Copilot, and Business and above unlock all 8 including DeepSeek and Grok.

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Every day AI models answer questions in your category, your competitors are being cited and you may not be. The good news: this is entirely fixable. Run your free audit now and see exactly where you stand.

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