Hema AI Blog
AI Search Glossary
Understand the terms behind AI visibility, AEO, GEO, prompt tracking, citations, sources, sentiment, share of voice, site health, and brand monitoring across AI platforms.
Core Term · 4 min read
What Is AI Search Visibility?
AI search visibility measures how often, where, and how your brand appears across AI-generated answers from platforms like ChatGPT, Perplexity, Gemini, Claude, and AI Overviews.
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How often your brand appears
Share of Voice
Your presence vs competitors
Citations
Sources AI platforms rely on
Core Terms
Core Term · March 2026 · 4 min read
What Is AI Search Visibility?
AI search visibility measures how often and how strongly your brand appears inside AI-generated answers across platforms and prompts.
Core Term · March 2026 · 4 min read
What Is AEO?
Answer Engine Optimization is the practice of improving how your brand appears, gets cited, and is described inside AI-generated answers.
Core Term · March 2026 · 4 min read
What Is GEO?
Generative Engine Optimization focuses on helping generative AI platforms understand, summarize, and recommend your brand accurately.
Metrics
Metric · March 2026 · 4 min read
What Is Visibility Score?
Visibility Score shows how often your brand appears across tracked AI answers, prompts, platforms, and competitors.
Metric · March 2026 · 4 min read
What Is Share of Voice in AI Search?
Share of Voice shows how much of the AI conversation your brand owns compared with competitors.
Metric · March 2026 · 4 min read
What Is Average Position in AI Answers?
Average Position shows where your brand typically appears when AI platforms mention it in generated answers.
Content & Sources
Content & Sources · March 2026 · 4 min read
What Are Mentions in AI Search?
Mentions show when AI platforms refer to your brand, product, competitors, or category inside generated answers.
Content & Sources · March 2026 · 4 min read
What Are Citations in AI Search?
Citations are the sources AI platforms reference or rely on when generating answers about your brand, competitors, or category.
Content & Sources · March 2026 · 4 min read
What Is a Query Fanout?
A query fanout is the set of related questions or subtopics an AI system may use to expand one prompt before generating an answer.
Technical AEO
Technical AEO · March 2026 · 4 min read
What Is Site Health in AI Search?
Site Health measures whether your website is clear, accessible, structured, and technically ready for AI platforms and search engines.
Technical AEO · March 2026 · 4 min read
What Is Crawlable Content?
Crawlable content is website content that search engines and AI systems can access, read, and understand clearly.
Technical AEO · March 2026 · 4 min read
What Is llms.txt?
llms.txt is a proposed file format that helps organize important website information for AI systems, but it does not guarantee visibility or citations.
Platform Terms
Platform Term · March 2026 · 4 min read
What Are AI Platforms?
AI platforms are tools like ChatGPT, Perplexity, Claude, Gemini, AI Overviews, DeepSeek, Grok, and Copilot that generate answers from user prompts.
Platform Term · March 2026 · 4 min read
What Is Google AI Overview?
Google AI Overview is Google’s AI-generated answer experience that can summarize information and surface brands, sources, and recommendations.
Platform Term · March 2026 · 4 min read
What Is Perplexity Visibility?
Perplexity visibility measures whether your brand appears, gets cited, and ranks inside Perplexity-generated answers.
Frequently Asked Questions
The Glossary is useful for founders, marketers, growth teams, content teams, PR teams, agencies, SEO teams, AEO teams, and anyone learning how AI search visibility works.
