Start Tracking Your Brand Across AI Search

Why AI Search Tracking Matters

Your customers are no longer using only traditional search engines to discover brands.

They are asking AI platforms questions like:

What are the best tools for this? Which brand should I trust? What are the best alternatives? Which product is better? Who are the top providers in this category? What should I buy?

These AI-generated answers may mention your brand, ignore your brand, recommend competitors, cite sources, or describe your company with positive, neutral, or negative sentiment.

That is why tracking AI search visibility matters.

You cannot improve what you cannot see.

Hema AI gives you one dashboard to understand where your brand appears, how competitors rank, which sources are cited, what prompts matter, and what gaps need action.

Step 1: Create Your First Project

A project is the workspace where Hema AI tracks one brand or domain.

Create a project for the brand you want to monitor.

Use the official brand name and website URL. This helps keep your tracking clean and consistent.

For example:

Brand Name: Hema AI Website: tryhema.com Category: AI search visibility platform

If you manage multiple brands, clients, products, or regions, you can create separate projects depending on your plan and setup.

A clean project structure makes reporting easier later.

Step 2: Add Your Brand Details

Once your project is created, add your core brand information.

Include:

Brand name Website Category Short brand description Main products or services Target customers Primary regions Important pages

Keep your brand description simple and factual.

A good brand description should explain what you do clearly.

Example:

“Hema AI helps brands track how they appear across AI search platforms, compare competitors, monitor citations, and identify visibility gaps.”

Avoid vague descriptions like:

“We help companies transform their digital growth with AI.”

AI visibility tracking works better when the brand category and value proposition are clear.

Step 3: Choose Target Regions

AI answers can vary by geography.

A brand may appear in one region but not another. Competitors may also change by market.

Choose the regions that matter most to your business.

Examples:

Global India UAE Singapore United States United Kingdom Specific cities or markets, where relevant

For healthcare, real estate, restaurants, local services, and professional services, regional tracking is especially important.

For SaaS, fintech, e-commerce, and enterprise brands, start with your main target market and expand later.

Step 4: Add Competitors

Competitor tracking is essential because AI answers are comparative.

When users ask AI platforms for recommendations, the answer may include multiple brands.

Add competitors that your buyers actually compare you with.

Start with 3–5 competitors.

Choose competitors based on:

same category same customer segment same geography same use case same buyer consideration set brands that already appear in AI answers

For Hema AI-style tracking, competitors might include platforms like Searchable, Profound, and Peec AI.

Once competitors are added, Hema AI can compare visibility score, brand ranking, share of voice, mentions, citations, sources, and sentiment.

Step 5: Create Your First Prompt Set

Prompts are the questions users ask AI platforms.

Your prompt set decides what Hema AI tracks.

Start with 20–30 high-intent prompts.

Use a mix of:

Category Prompts

Best AI visibility tools Top AEO platforms Best brand monitoring tools for AI search

Comparison Prompts

Hema AI vs Profound Best alternatives to Searchable Peec AI alternatives

Problem Prompts

How do I track ChatGPT brand mentions? How do I know if AI platforms mention my brand? How can I improve AI search visibility?

Industry Prompts

AI visibility tools for SaaS companies AI search tracking for fintech brands AEO reporting tools for agencies

Regional Prompts

Best AI visibility tools in India Top fintech platforms in UAE Best healthcare providers in Mumbai

Good prompts should sound like real buyer questions.

Do not use only internal keywords.

Step 6: Review Visibility Score and Brand Ranking

After setup, review your dashboard.

Start with two key areas:

Visibility Score Brand Ranking

Visibility score gives you a baseline of how visible your brand is across tracked prompts and platforms.

Brand ranking shows how your brand compares against competitors.

Review:

Are we appearing? Which competitors are ahead? Where do we rank? Is visibility improving or declining? Which platforms show stronger performance?

Do not treat visibility score as the only metric. It is a starting point.

The real insight comes from looking deeper into prompts, competitors, citations, and sources.

Step 7: Check Mentions, Citations, and Sources

Mentions show where AI platforms refer to your brand.

Citations show which sources AI platforms rely on when forming answers.

Sources help explain why your brand or competitors appear.

Review:

Which prompts mention your brand? Which prompts miss your brand? Which sources are cited? Are competitors cited more often? Does your website appear as a source? Which source gaps need attention?

This section helps you understand not only whether your brand appears, but what supports the answer.

If competitors are cited from stronger sources, you may need to improve source coverage, content depth, or page clarity.

Step 8: Review Sentiment and Share of Voice

Visibility is not enough.

You also need to know how AI platforms describe your brand.

Review sentiment:

Positive Neutral Negative

Then review share of voice.

Share of voice shows how much of the AI conversation your brand owns compared to competitors.

Ask:

Are we mentioned positively? Are competitors described more strongly? Are we visible but neutral? Are we missing from high-intent prompts? Is share of voice increasing or declining?

These metrics help brand, PR, content, and growth teams understand the quality of visibility.

Step 9: Check Site Health and Issues

Site health helps identify technical and content gaps that may affect AI discoverability.

Review whether your website is clear, accessible, and structured.

Common issues include:

thin pages unclear pricing weak FAQs missing comparison content hidden content poor page structure outdated information unclear product descriptions missing source material

Start with high-intent pages:

Homepage Pricing Features Solutions Comparison pages FAQs Blogs Reports or free tools pages

Fixing site health and content gaps can make your brand easier for AI platforms to understand over time.

Step 10: Generate Your First Report

Once your baseline is ready, generate your first report.

A good first report should include:

visibility score brand ranking share of voice mentions citations sources sentiment competitor comparison prompt gaps site health issues recommended actions

Use the report for:

growth reviews content planning PR monitoring SEO/AEO planning leadership updates agency/client reporting

Your first report should answer one question:

Where do we stand today, and what should we improve first?

How long does setup take?

A basic setup can be completed quickly if you already know your brand, competitors, target regions, and first prompt set.

How many prompts should I start with?

Start with 20–30 high-intent prompts. Add more once your baseline is clear.

How many competitors should I add?

Start with 3–5 competitors that your buyers actually compare with your brand.

What should I look at first in the dashboard?

Start with visibility score, brand ranking, share of voice, mentions, citations, sources, and prompt gaps.

Can I generate a report after setup?

Yes. Once your baseline is ready, generate a report to summarize visibility, competitors, citations, sentiment, and next actions.