How to Set Up Your First Hema AI Project

Why Your First Project Matters

Your first Hema AI project creates the baseline for understanding how your brand appears across AI search.

Instead of manually checking ChatGPT, Perplexity, Claude, Gemini, AI Overviews, or other platforms one by one, a project gives you one place to track your brand, competitors, prompts, sources, and performance over time.

A good setup helps you answer:

Does AI search mention my brand? Which competitors appear above me? What sources are being cited? What prompts are we missing from? Is sentiment positive, neutral, or negative? What should we improve first?

Step 1: Add Your Brand

Start by adding your brand name and website.

Use your official brand name consistently. If your brand has different spellings across the web, choose the version you want Hema AI to track.

Add:

Brand name Website URL Industry or category Short brand description Main product or service Target customer type

Keep your description factual and specific.

Example:

“Hema AI helps brands track how they appear across AI search platforms, compare competitors, monitor citations, and identify visibility gaps.”

Avoid vague descriptions like:

“We help companies grow smarter with AI.”

Clear inputs create clearer tracking.

Step 2: Select Your Target Region

Choose the region or country you want to track.

AI answers can vary by geography. A brand may appear in one region but not another. Competitors may also change by market.

For example, a healthcare brand may need city-level visibility. A fintech brand may want to track India, UAE, Singapore, or global markets. A SaaS brand may want global tracking first and regional tracking later.

Start with the most important market for your business.

Step 3: Add Competitors

Add competitors that your customers compare you with.

Choose competitors based on:

similar product or service same category same buyer segment same region brands that appear in AI answers brands that appear in Google search brands your sales team hears about

Start with 3–5 competitors. You can expand later.

Competitor tracking helps Hema AI show where your brand stands across visibility score, ranking, share of voice, mentions, sentiment, citations, and sources.

Step 4: Add Prompts

Prompts are the questions users ask AI platforms.

Start with prompts your buyers would actually ask.

Examples:

Best AI visibility tools How to track ChatGPT brand mentions Best alternatives to Profound Top fintech platforms in UAE Best clinics in Mumbai Best D2C skincare brands in India

Use a mix of:

Category prompts Comparison prompts Problem-based prompts Competitor prompts Regional prompts Industry prompts

For your first project, 20–30 prompts are enough.

Step 5: Review Your Dashboard

After setup, review your dashboard.

Focus on:

Visibility Score Brand Ranking Share of Voice Mentions Citations Sources Sentiment Competitors Prompts Site Health

Do not judge performance from one metric only. Your visibility score gives a baseline, but the deeper insights come from prompts, competitors, citations, and sources.

Step 6: Generate Your First Report

Once your baseline is ready, generate your first report.

Your report should summarize:

Where your brand appears Where competitors appear Which sources are cited Which prompts are missed What sentiment looks like What should be improved first

Use this report for your growth, content, PR, SEO, AEO, or leadership review.

How many prompts should I start with?

Start with 20–30 high-intent prompts. Add more once you understand your baseline.

How many competitors should I add?

Start with 3–5 competitors. Add more if you track multiple markets, product lines, or client accounts.

Can I change prompts later?

Yes. Prompts should evolve as your category, campaigns, competitors, and products change.

What should I review first?

Start with visibility score, competitor ranking, share of voice, mentions, citations, and missed prompts.