TL;DR
- Prompts are the questions users ask AI platforms.
- Strong prompt tracking helps you understand where your brand appears, ranks low, or gets missed.
- Use a mix of category, comparison, competitor, problem, industry, and regional prompts.
- Prioritize prompts with buying intent.
- Hema AI helps track prompt-level visibility, citations, sources, competitors, and sentiment.
Why Prompts Matter
In SEO, teams track keywords.
In AI search, teams track prompts.
A prompt is a full question or request a user gives to an AI platform.
Examples:
What are the best AI visibility platforms? How do I track ChatGPT brand mentions? Best alternatives to Searchable Which tool is better for AI search visibility? Best diagnostic labs in Mumbai Top stablecoin cards for global payments
Prompts show how users actually ask for recommendations, comparisons, products, services, and trusted providers.
If your brand does not appear in these prompts, competitors may capture attention first.
Prompt Type 1: Category Prompts
Category prompts help you understand broad market visibility.
Examples:
Best AI visibility tools Top AEO platforms Best fintech platforms for startups Best D2C skincare brands Best SaaS tools for growth teams
These prompts show whether your brand is part of the general category conversation.
Use category prompts to track baseline visibility.
Prompt Type 2: Comparison Prompts
Comparison prompts are high intent because users are evaluating options.
Examples:
Hema AI vs Profound Best alternatives to Peec AI Searchable vs Hema AI Which AI visibility platform is better for agencies?
These prompts help you see whether AI platforms understand your positioning against competitors.
Comparison prompts should be included in every tracking setup.
Prompt Type 3: Problem Prompts
Problem prompts reveal pain points.
Examples:
How do I know if ChatGPT mentions my brand? Why is my brand not appearing in AI answers? How do I track Perplexity citations? How can I improve AI search visibility?
These prompts help content, growth, and product teams understand what buyers are trying to solve.
Prompt Type 4: Competitor Prompts
Competitor prompts help you track where competitors own attention.
Examples:
Best alternatives to [competitor] Is [competitor] worth it? [Competitor] pricing Tools like [competitor] [Brand] vs [competitor]
These prompts help you identify competitor-owned answer paths.
Prompt Type 5: Regional Prompts
Regional prompts matter when geography affects discovery.
Examples:
Best fintech platforms in UAE Best clinics in Delhi Top SaaS tools in Singapore Best D2C brands in India
Use regional prompts if your customers choose providers based on location, country, or market.
How to Prioritize Prompts
Not all prompts are equal.
Prioritize prompts based on:
Buyer intent Competitor presence Revenue relevance Market importance Product relevance Region relevance Source influence
Start with prompts closest to buying decisions:
Best tools Alternatives Comparisons Pricing Trusted providers Top brands Local recommendations
Then expand into educational prompts.
How many prompts should I track first?
Start with 20–30 prompts. Expand once you know your baseline.
Should I track branded prompts?
Yes, but do not track only branded prompts. Include category and competitor prompts too.
Should I use long prompts?
Yes. AI search is conversational, so full questions are useful.
Can prompts change over time?
Yes. Add new prompts when you launch products, enter markets, or see new competitor movement.
Frequently Asked Questions
How many prompts should I track first?
Start with 20–30 prompts. Expand once you know your baseline.
Should I track branded prompts?
Yes, but do not track only branded prompts. Include category and competitor prompts too.
Should I use long prompts?
Yes. AI search is conversational, so full questions are useful.
Can prompts change over time?
Yes. Add new prompts when you launch products, enter markets, or see new competitor movement.
Hema Team
Contributor
Hema AI helps teams track and improve how their brand appears across AI search platforms.